Amazon's latest AI assistant is called Rufus, whose origin story is actually quite adorable, and the different assistants all ...

Alexa Plus is free for Prime members ... approachable -- and most importantly, proactive -- virtual assistant. "She's smarter than she's ever been before, but she's also approachable," Panos ...

Amazon is removing a key privacy feature from its Echo smart speakers that one tech expert has called ‘absolutely ...

Amazon's Alexa is going to be able to do more than ... approachable -- and most importantly, proactive -- virtual assistant. "She's smarter than she's ever been before, but she's also approachable ...

Amazon is introducing Alexa Plus, a generative AI version of its digital assistant. This new iteration aims to simplify interactions with smart home devices and provide quick information.

Powered by generative AI, Alexa+ is a reinvention of Amazon ’s hugely successful voice assistant. As well as giving you ...

Giving Alexa the power of generative AI was already expected to be the star announcement from Amazon -- and it was. During the last Devices and Services event in 2023, Amazon announced a gen ...

On Wednesday, Amazon said it was giving Alexa a new brain powered by generative artificial intelligence. The update, called Alexa+, is set to make the virtual assistant more conversational and ...

Amazon has unveiled Alexa+, an overhauled version of its virtual assistant with which it hopes users will share "just about anything". Rapid recent advances in artificial intelligence (AI) have caused ...