I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

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As micro-dramas reel in larger audiences, VCs are ramping up investments in local OTT startups replicating China’s success.

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Meta Platforms Inc., the owner of Facebook and Instagram, is pushing deeper into AI-generated advertisements in a bid to make it cheaper and simpler for marketers to craft their messages.