Amazon's video ads chief laid out his plan to grow TV ad share and fight rivals like Netflix, including a new ad buying and ...

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Amazon's focus on advertising over creativity might have led to the cancelation of Bosch: Legacy. Aldis Hodge's focus on Amazon's marketing strategy highlights their priorities. Bosch: Legacy's ...

Amazon's (NASDAQ: AMZN) share price is up 38% over the past three years, making its returns nearly identical to the S&P 500's ...

Forget Lucy the australopithecus afarensis. Is Amazon Ads the missing link we've been searching for all along?

According to the claims, Allstate sells the data to third parties and Amazon uses the data to promote its own targeted advertising. Big Tech retail giant Amazon, its subsidiary Amazon Advertising ...

Amazon's online advertising business logged $17.29 billion in the fourth quarter. The online retail giant revealed its latest advertising sales results as part of its fourth-quarter earnings.

One media buyer said: “When you compare, say, Netflix and their ad tier, it feels like [Netflix] are really ramping it up in terms of bringing in more audiences to the ad tier quicker. Also, the ...

In the competitive world of Amazon, standing out among millions of products requires more than just high-quality merchandise—it demands a well-optimized product listing. Amazon SEO (Search Engine ...

Giant online retailer Amazon lifted advertising revenue 18% to $ 17.288 billion in the December quarter. This represented a slowing in the rate of growth from previous quarters but is still ahead of ...