Amazon announced its Retail Ad Service, offering retailers the ability to place and sell ads directly on their own ecommerce ...

What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media ...

Amazon.com, Inc. the world’s largest e commerce company, is considering spinning off its India business and listing it on the domestic stock market.

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology ...

As prices keep climbing, 54% of SVOD subscribers have at least one ad-supported tier of a paid service, up from 46% last year ...

IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking ...

The future of information and advertising will no longer be something we hold in our hands—it will be something we see ...

Tom Ray, a nationally recognized speaker, will host a free marketing event in Jackson on April 8, 2025, to help local advertisers improve their strategies.

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6 ...

WARC forecasts a 6.2% ad spend growth in this sector to $89.5bn, a downgrade from the +13.9% forecast in November in large ...

Meanwhile, Kantar’s 2024 Media Reactions report ranks cinema as the most positively received advertising channel among consumers. Amazon’s cinema ad ‘Moving Day’ uses the channel to “powerfully evoke ...