Major online video streaming (OTT) giants are locked in fierce competition in India. In particular, Amazon has escalated its ...

In media companies' annual pitch to advertisers this week, creator content played a bigger role as a new category for ...

AWS will provide a data platform that can turn casual viewers into committed fans by making the strategy, skill and stories ...

Amazon is taking steps to cure “ad fatigue” on their Prime Video streaming platform. But what exactly is ad fatigue? It’s ...

The project based on Rebecca Yarros' best-selling fantasy novel cycle, which includes Michael B. Jordan among its executive ...

Prime Video also announced 'Escorted,' a new series starring Brett Goldstein, and a series order for ‘Rose Hill.' ...

Amazon’s technology would let advertisers pick from different interactive options such as “Add to Cart,” “Send to Phone,” ...

The scrollable feed will be tailored to your interests and will get updated based on your viewing history, Amazon says.

Amazon Prime Video is joining Netflix and Disney Plus in adding a vertical feed of videos to its streaming app. The new ...

Finding something to watch on Prime Videos may soon feel more like scrolling Shorts than browsing a streaming menu.

Amazon has announced a new feature in Prime Video called ‘Clips’ which it says is designed to deliver short-form, scrollable video content to viewers. Prime Video’s Clips feature aims to mimic the ...