In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Top industry executives gathered at A.O.C. restaurant on Tuesday night for the Variety Future of Marketing Dinner, Presented ...

Top film and TV marketing executives gathered at A.O.C. restaurant in Los Angeles Tuesday night for a private dinner and ...

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

Variety‘s Future of Marketing Dinner, Presented by Amazon Ads, was an intimate gathering that had plenty of what marketing mavens are looking for: engagement. The lively conversation began over ...

Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

Troy Evans and other cast members have openly criticized Amazon's treatment, boosting the fan campaign. The Save Bosch: ...

The FTC said in its 2023 complaint against Amazon that the company knowingly tricks people into signing up for Prime through ...

For retailers and marketers alike, Walgreens is a cautionary tale, but also a playbook on how brands must evolve to survive.

Courtenay Valenti said at SXSW that Amazon MGM Studios will release 12-14 films in theaters next year as it ramps up its ...