When Best Buy launches its new U.S. marketplace this summer, it won't just be expanding its product assortment—it'll be ...

Forget Lucy the australopithecus afarensis. Is Amazon Ads the missing link we've been searching for all along?

If you're not already using video ads, you could be missing a real opportunity to connect with your customers in a way that ...

Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

Amazon Ads has announced the launch of Sponsored TV ... and reach audiences interested in products in categories sold in the Amazon store. To help brands understand and measure campaign ...

Amazon is shutting down “Inspire,” its ... Around the same time, it also teamed up with Snap to let users buy its products from social ads. Inspire was originally launched in 2022 amid the ...

In the competitive world of Amazon, standing out among millions of products requires more than just high-quality merchandise—it demands a well-optimized product listing. Amazon SEO (Search Engine ...

One media buyer said: “When you compare, say, Netflix and their ad tier, it feels like [Netflix] are really ramping it up in terms of bringing in more audiences to the ad tier quicker. Also, the ...

Giant online retailer Amazon lifted advertising revenue 18% to $ 17.288 billion in the December quarter. This represented a slowing in the rate of growth from previous quarters but is still ahead of ...

The Kindle Paperwhite is the second rung on Amazon’s e-book reader ladder, packing in a few extras that the regular Kindle ...

Hulu is the latest streamer to add language to its user agreements that allow it to insert ads into certain programming, even for users who pay for the ad-free tier.

Sick of updating your media blacklists with Albanian click farms or iterations of Breitbart? Well this could be for you.