Amazon’s disappearance from Google Shopping is reshaping ad dynamics. Will competitors capture cheaper clicks and greater ...

Google’s AI search tools are creating a paradox; Amazon pulled its Google ad budgets; and now’s a great time for indie ...

Sheena Kalso considers herself a savvy Amazon shopper. She knows some of the products displayed in Amazon's search results are sponsored content. "I know somebody's paying to get my attention, so ...

For years, Amazon has been stealing search share from Google. Now the company is doubling down on its reputation as the best place to start any online shopping journey with a new feature that will ...

When Microsoft and Google first teased AI-powered search back in early 2023, their pitches were similar to Amazon’s. With LLMs, you could submit queries in plain English and get plain English back.

Many listings in Amazon’s search results comply only partially with the FTC’s requirements. Amazon doesn’t highlight ads via different shading and uses very thin borders to separate groups ...

So Amazon provides simple ways to view and manage this data. You can remove individual items, clear everything at once, or even disable the search-history feature entirely for added privacy.

Amazon does not assign brand-level authority, which means competitors or knockoffs can outrank listings, even for branded terms. This makes branded search ads a critical component of Amazon SEO.

If Amazon doesn’t sell the item, it will notify users and redirect them to the brand’s website. The search function is in beta and only available to a subset of U.S. customers using the Amazon ...