Discover how AI-powered customer interactions can be revolutionized with mainframe data, offering real-time access and ...

We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

Tzahi Zilbershtein has been a tech pioneer in the integration of first-party data into Google Ads and establishing the foundation for forecasting a customer's future value, using machine learning and ...

When support teams capture and analyze the voice of the customer (VoC) — through sentiment analysis, chat transcripts and ...

DIVACS today is proud to announce its advanced artificial intelligence (AI) capabilities within the DIVACS Value ...

Imagine being able to deliver rich, relevant customer interactions through anticipatory experiences. Informed by individual activity, you can create personalized offers at the right moment through the ...

Data transparency isn’t just compliance. It's a trust-building strategy that enhances brand loyalty, empowers customers with control and delivers lasting value. With news of data breaches seemingly ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

As an ecommerce marketer, new customer acquisition and retention are always at the forefront of my Google Ads strategy. I’ve found Performance Max (PMax) is a key driver of both. It allows me to reach ...

In October 2008, the Federal Energy Regulatory Commission (FERC) issued a groundbreaking order—Order No. 719—designed to ...

CoreWeave Inc. lowered its annual revenue forecast after suffering a delay fulfilling a customer contract, marking a setback ...