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Southwest Airlines' policy changes test brand loyalty—experts discuss the impact on customer trust and business strategy in ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

The "gamification" of supermarket loyalty programs could be influencing customers without them realising, according to the ...

That carrot essentially drives “irrational behavior,” says Benjamin Lipsey, senior vice president for customer loyalty at Air France-KLM (sibling airlines to Delta in the SkyTeam alliance ...

Loyalty rewards programs can significantly increase customer engagement and retention. However, to make a loyalty program successful, you must promote it aggressively and get your users to adopt it ...

Despite his near-equal position within the party, Strasser placed loyalty to Hitler above all else. Rosenberg recalled that Strasser invariably ended his speeches with the declaration “I fought ...

Instead, his ascension to the throne of the highly profitable loyalty unit coincided with ... when the airline struggled with a barrage of customer service issues on top of a shortage of aircraft ...

Channel 5 has rebranded to ‘5’ across its linear, streaming and digital platforms in a move aimed at strengthening perceptions of its content quality and range. The change, effective today (12 March), ...