X-Rite Incorporated, a global leader in color science and technology, today announced a new collaboration with Rhopoint ...

Agentic AI can be put to profitable use in enterprise-scale marketing efforts, although the mindset should be strategic not ...

For most of the last decade, marketing culture was obsessed with virality. Every brand wanted ‘the moment.’ The breako ...

As per expert reviews, wireless HDMI transmitters from Monoprice, Nyrius, J-Tech Digital, and Aluratek are some good options ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough to matter.

The executive spearheaded several popular marketing, advertising and digital loyalty initiatives, including the company’s ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

As artificial intelligence reshapes discovery, visibility, and trust, a new category of marketing work is quietly ...

Marketing isn’t lacking ideas, but ideas built to last. AI and platforms reshape the industry, and the creative technologist ...

CTV should mean ads that run where viewers expect TV commercials. That means full-episode, professionally produced, long-form content streamed through connected devices. It excludes user-generated ...

With the Digital Services Act (DSA), the European Union has created a framework of uniform requirements for digital services ...

As global marketing firm WARC sees it, media planners must evolve to meet the demands of an increasingly complex, AI-driven ...