A mystical encounter 12 years ago led Scott Vincent Borba, a founder of E.L.F. Beauty, on a journey that will culminate this ...

Disney and The Elf on the Shelf Launch First-Ever Holiday Collaboration, First Disney Store Limited Time Location Opening ...

The Licensing Book (TLB): The Lumistella Company has turned The Elf on the Shelf, a family tradition, into a year-round licensing platform. What has been the key to expanding the brand without losing ...

The Elf on the Shelf is teaming up with Disney for a new holiday collection launching later this year. According to Parade, the collaboration marks the first time The Lumistella Company, the brand ...

From Spider-Man to Disney Princesses, families will soon be able to customize their Scout Elves like never before.

Scott Vincent Borba moved in glamorous circles during his years in the beauty industry, a period he now describes as defined ...

It was 11:14 p.m. on a crisp, Thursday in December and Santa was missing. Oh, he was around. Everyone had seen him. But he was unrecognizable. It was an emergency here at the North Pole. Because this ...

It's been 22 years since "Elf" starring Will Ferrell came out in theaters. Since its release in 2003, it's joined the pantheon of Christmas comedy classics like "National Lampoon's Christmas Vacation, ...

Editor's note: This story is for those who can still hear the Christmas sleigh bells. It's one of the greatest days of the year. Christmas Eve night, we go to bed with visions of the goodies we'll ...

Because it’s Christmas time, I’ve been digging into myths and misconceptions we have about the holiday: Yuletide misinformation is rampant, and I’m setting the record straight. Last week I dug into ...

For the last seven decades, a joint United States and Canadian operation has tracked Santa as he delivers gifts across the world. This year, there is a new way to track him. The North American ...