Since eyelashes come in different textures and shapes, curling them is the best way to look more awake and open up the eye area, especially for an eye-makeup-heavy look. But if you’re using the wrong ...

A tried-and-tested honest review of Lashify's DIY lash extension system with before and after photos and everything you need to know to get started.

From wispy length to bold volume, discover the mascaras and wands that will take your lashes to the next level – no falsies ...

This week, Mamamia's Beauty Editor trials the powder eyelash curler hack. If there's a thing you need to know about me, it's that one of my biggest pet (makeup) peeves is diligently using an ...

While an eyelash curler might seem like a one-size-fits-all basic, there is a range of choices with unique features to cater to different lash types and style preferences. Whether you're going ...

In its first year, sales topped about $10 million. By 2024, sales topped $262 million during the financial year.

Grammys makeup look included the Chanel Le Volume de Chanel Mascara, which was also used on Jennifer Aniston at the 2024 ...

Is tubing mascara the game-changer your makeup routine needs? Discover its smudge-proof, long-lasting benefits and how it can redefine your lash game.

If wearing mascara leaves your under eyes looking more like a mess than you'd like, take note of these makeup artist-approved tricks and tips to stop mascara-stained under eyes.

Explore the latest skincare, beauty, and fragrance launches in Dubai for 2024 and early 2025. From Huda Beauty's UBE launch ...

Struggling to find a gift for the Aquarians in your life? We've taken the guesswork out of present shopping with this guide ...

Use a lash primer: A primer may help in increasing the mascara's performance and creating a dramatic effect. Try a lash curler: Using a lash curler before the application of mascara may help the ...