The quarter-zip movement is dominating Gen Z culture, and its adopters say the style statement goes far beyond just fashion.

Kate Middleton's style evolution from Y2K experimentation to embracing modern, youth-driven trends is highlighted. She now ...

Every generation has a signature shopping behaviour. Boomers bought appliances. Millennials bought sneakers. Gen Z is buying ...

You may think this is a flawed system; people are complex — maybe the medical students aren’t always the biggest liability on ...

The truth is, fashion is always in conversation with politics: simultaneously reflecting and shaping society, said Einav ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

Shopify reports that nostalgia marketing effectively targets Gen Z and Millennials, blending past aesthetics with modern ...

Do you wear leggings, or are you young? There have always been ways to spot someone who is old: white hair, a gray beard, bifocals, references to smallpox. But now, to the chagrin of millennials — the ...

We don’t want it to come off as a costume,” says Sombr’s stylist, Brandon Tan, who cited Bowie and Jagger as fashion ...

Bollywood actor Tabu reflected on her career and expressed no interest in debuting as a Gen Z actor during a fashion event.

"Twenty years is just long enough for a younger generation to be able to find the fashions of their parents’ generation," an ...

Gen Z’s ‘performative male’ trend is both mocked and embraced because it exposes deep cultural contradictions around what we ...