Gibson CEO Cesar Gueikian has spent 3 years learning how to build guitars – and his prized SG was played at metal’s most historic concert

Gueikian has juggled the demands of his CEO role with learning the art of guitar making, and his builds already have some ...

The unique SG built by Gibson CEO Cesar Gueikian and played by Kirk Hammett at Back to the Beginning heads to auction

Gibson teams up with Julien's Auctions for Gibson Gives fundraiser, with two of Gueikian's custom builds going under the ...
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Rock legend says iconic restaurant won’t return his prized guitar

Tony Iommi has been in the headlines recently and it is because the rock legend is in one heck of a predicament when it comes to his favorite guitar. The situation? Well, the Black Sabbath star says ...
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Tony Iommi tried to reclaim his iconic Gibson ‘Monkey’ SG but wasn’t allowed

Tony Iommi’s Gibson ‘Monkey’ SG might be the most iconic electric guitar he’s ever been associated with across his storied career, but – at the time of writing – the Black Sabbath legend no longer ...