BMW calls these “super-brain” computers the car’s “Heart of Joy,” and says they will control systems on the car including the ...
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This Ultra-Rare BMW Roadster Is Manual Sports Car PerfectionBMW takes great pride in its “Ultimate Driving Machine” ethos. The brand prioritizes driver engagement and the joy of a hands ...
BMW has touted themselves as “The Ultimate Driving Machine” for decades. But do you know the real origin story?
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