Just a week after its Milan show, you can shop Gucci Primavera online today.

The inside story of how the designer is transforming the brand — and himself.

The big debut of Milan Fashion Week sure had a lot of oomph. But will that be enough to turn Gucci’s business around?

Gucci’s new designer Demna embraces the technology, with uneven results.

Wallpaper* gets an exclusive look at the runway set for Demna’s Gucci debut, which sees the Georgian designer recreate a ...

I see Gucci as a person,” the former Balenciaga designer said. “Someone with a wild, unforgettable past and unmistakable ...

WrapStyle: Plus, Milan Fashion Week offered plenty of takeaways, including strong opinions on Demna’s Gucci-maxxing and more.

Paris Hilton turned Milan’s streets into her personal runway while attending Milan Fashion Week. The socialite and ...

EmRata, Kim Petras and Karlie Kloss, in her first runway walk since 2023, joined Demi Moore and Kate Moss for Demna's first ...

It was a season of fresh starts and superstars across Milan Fashion Week. New creative directors shared their visions for ...

Show that I was a smart designer. At Gucci, I got this sudden rush of emotion. I realized I can create from an emotional space — fashion that triggers emotion and feelings. Either you love it or hate ...

By Elisa Anzolin MILAN, Feb 27 (Reuters) - Gucci's new creative director Demna presented a collection of legging-pants, ...