The Australian brand taps the Danish model as brand ambassador, inspiring the Helena Christensen x Rolla's collection.

“Helena is an original style icon for Rolla’s and has shown up on many of our mood boards over the years. Her natural beauty and relaxed kind of glamour make everything from a ballgown to jeans look stylish yet relatable—there is a Helena mood for every look,” said Sarah Gilsenan, Rolla’s head of women’s design and creative.

Danish supermodel Helena Christensen shares the process behind her campaign with Rolla's, and the jeans she'd never wear.

The iconic model may seem like a surprising choice since she revealed that she only started rocking jeans in her late 30s.