With the market saturated with an oversupply of watches, even the strongest watchmakers like Rolex will face an uphill battle to grow in 2026.

Drivers in the Rolex 24 will represent at least 30 countries and will be racing across four categories: Grand Touring ...

The Rolex 24 is a 24-hour endurance race that ends at 1:40 p.m. Sunday. NBC aired the first 50 minutes of the Rolex 24 on ...

The Rolex Daytona, specially crafted for the Rolex 24 At Daytona class winners each year, is one of the most coveted trophies ...

Handling 24 continuous hours of race coverage is no small task, but NBC Sports is up to the challenge — a dozen commentators, ...

WINDERMERE, FL - January 15, 2026 - PRESSADVANTAGE - Diamond Banc has announced the expansion of its Rolex consignment ...

The 64th running of the Rolex 24 at Daytona is here, and in this story, you can find out how to watch the prestigious ...

The Rolex 24 begins the racing calendar at Daytona International Speedway. Here's what to know about the 24-hour race in 2026, including how to watch.

Bob's Watches just opened at New York's JFK, joining a growing global network of airside second-hand Rolex and other luxury watch stores.

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega. The ...

San Francisco 49ers quarterback Brock Purdy went above and beyond for Christmas 2025. Purdy, 25, presented members of his offensive line with engraved Rolex watches. “Best gift ever,” center Matt ...