Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...