(NEXSTAR) – Since 2015, Netflix viewers have been bludgeoned over their eardrums with the streamer’s signature “Tudum” sound, a punchy sonic phrase that plays before its original programming. The ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. We're all familiar with ...

Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it.

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

Apple has introduced a new intro for its ‌Apple TV‌ streaming service, and this time it was created entirely with practical effects, rather than digital tricks. The company teamed up with TBWA\Media ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (NEXSTAR) – Since 2015, Netflix viewers have ...