The new Smart Play sets come with motion sensors, lights and sound. But does the legendary building system actually need this ...

LEGO is one of those brands that is able to appeal to pretty much everyone. The Danish toy company has adequately been able ...

LEGO is blending the beauty of music and blocks as they unveil their new collection of Olivia Rodrigo themed construction sets ...

Bricks & Minifigs gives retired LEGO sets a second life while creating a welcoming space for collectors and families alike.

Brands you can buy at Amazon Haul – from Adidas to Lego - Find items from these popular brands for £20 or less ...

An AI-driven app is turning toys into animated videos. Erin Keller learns how the ‘kidults’ are getting hooked on NaukNauk ...

Royals are just like us -- at least when it comes to falling in love with pop culture. Prince George, Princess Charlotte, and ...

Adults are fueling growth for Lego, and Hasbro wants in.

A new take on block building, Lego Smart Play brings lights, sounds, and motion sensors in a way that doesn't lose any ...

This year, retailers can fuel toy aisles with more building toys, with some featuring brands like My Little Pony, Hello Kitty ...

LEGO has unveiled its largest Art Masterpiece set to date, a 4,000-piece recreation of Gustav Klimt's "The Kiss." Launched at ...