From lingerie makeup to lavender glaze, these are the makeup looks you need to know straight from the streets of Seoul.

Once the top export market for South Korean cosmetics, Chinese firms lead at home and have made headway overseas – but gaps ...

We’re talking glass skin all over, body barrier care, gentle-yet-impactful exfoliation and the skinification of bodycare via ...

Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the ...

South Korean beauty innovator One By Zero introduces aruen’s Tofu Milk Cream 80, a 2024 Minister’s Award winner featuring ...

The rapid spread of that sticky serum tells you just how wildly successful K-beauty has become. Fuelled by viral content and trends, it is one of the biggest industries in South Korea, where the ...

Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

South Korea's cosmetics exports hit a record high last year, driven by the global popularity of Korean culture and the ...

With the world’s biggest obsession with plastic surgery and some of the fastest-evolving beauty technology, spas and cosmetic lines in the world, South Korea is a bona fide beauty destination.

And best of all, it only costs about as much as a single fancy coffee drink.

When you think of Korean beauty, an emphasis on skincare is likely what first comes to mind. Maybe you’ve seen a 10-step K-beauty regimen video on YouTube or personally tried some of these unique skin ...