Forty years ago, the NBA flipped the script and debuted a new logo for their championship series. Illustration: Demetrius Robinson / The Athletic; Photo: Mike Ehrmann / Getty Images This is a story ...

Distinctive BAT surveyed 1600 U.S. sports fans to identify the NBA’s most distinctive logos and jerseys, with the ...

Indiana Fever guard Caitlin Clark explained the Nike Kobe 5 Protro "Midwest Lakes" colorway and teased her upcoming signature ...

After nearly 20 years, the NBA is bringing back the beloved trophy decals at midcourt for the Finals between the Knicks and ...

Stay or go: Predicting what Oklahoma City Thunder will do in 2026 NBA offseason.

The NBA revealed Sunday that the image of the Larry O'Brien Trophy will be painted at midcourt and the script logo for "The ...

Los Angeles Lakers guard Bronny James already has two NBA seasons down, and as many player-exclusive Nike basketball shoes. On Monday, Nike dropped another installment of the Nike LeBron Witness 9 ...

We examine how caps function in other pro sports to find out what it means for baseball's ongoing CBA negotiations.

For years, fans begged the league to bring back the look that defined generations of championship basketball. The NBA finally ...

The Houston Rockets are ready to look different on the court next season, and that's not just the results. A classic look is ...

The NBA's Leverage Score, presented by AWS, helps determine which shots were biggest, with a countdown of the top 10 from ...

Doyel: The Indiana Fever need more nights like Thursday, when they're a basketball team and not a reality show, and Caitlin ...