The very essence of marketing is undergoing a profound transformation, reflective of broader changes in market dynamics, consumer behaviours, and technological advancements. This shift suggests that ...

After twelve years in the marketing trenches working with over 6,000 companies, I’ve developed a unique perspective on what ...

Ethan Braden serves as CMO at Texas A&M University, where he leads brand strategy, communications, and national reputation ...

Structural reforms, stronger fundamentals and sectoral innovation are reshaping China and emerging markets into ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

SkillsFuture Singapore (SSG) penalised Acctrain Academy and FirstCom Academy for violating marketing guidelines, ahead of a ban on third-party course promotions from December 1. Complaints about ...

NEW YORK, Oct 24 (Reuters) - Snack maker Mondelez (MDLZ.O), opens new tab is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told ...

Burger King has won the coveted Grand Prix prize at the 2025 Marketing Week Awards, as well as the award for Long-Term Brand Building for its work rejuvenating the brand. After losing ground to ...

NEW YORK (Reuters) -Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told Reuters. The packaged food ...

We can now reveal the winners from this year’s Prolific North Marketing Awards, celebrating the best creative minds, campaigns, and agencies shaping the North’s marketing landscape. Marking the 13th ...

The $102 million Louvre museum heist has become a marketing gold for the German company that made the furniture hoist used in the robbery. The German company, Boecker, used the Louvre heist to promote ...

The combination of retail hype and heavy short interest creates a classic squeeze setup. With nearly 39.5 million shares sold short, any sharp upward move could force short sellers to cover, ...