NIQ, a global leader in consumer intelligence, has earned a partner badge in TikTok’s newly launched Media Mix Modeling (MMM) program – a focus area within TikTok’s Marketing Partners Program. The ...

Real-time measurement is key when proving how marketing is actually driving results for stakeholders and patients.

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Choosing a gaming laptop with 1TB storage matters for performance and longevity. Explore top brands and the key specs to ...

H&R Block’s somewhat unconventional approach includes making relatable TikToks targeted at young adults more so than sharing ...

The 6Ps lift marketing out of its narrow commercial lane and place it in a broader human, social, and planetary context. In ...

To solve the global optimization problem, Marketing Attribution chose Gurobi for its advanced decision intelligence ...

When it comes to AI, the winners are not sprinkling the technology on top. They are rebuilding how work happens, with AI in ...

CMO Saurabh Jain reflects on how 2025 reshaped real estate marketing, touching on digital-first discovery, rising media costs ...

The brands that will truly lead aren’t the fastest adopters of AI; they’re the ones that use it with intention, guided by ...

The AMG range expanded, grew, morphed, and eventually resulted in models like the AMG A 45, which traded old-school grins for ...

Senior living operators hoped the GUIDE model would help them support caregivers. So far, the program hasn’t gone as well as some had wished. CMS launched ...