News

He built UFC into an $18bn empire. Now Dana White’s bold plan to fix ‘broken’ boxing begins

And why when entering the foyer of these sprawling UFC headquarters – a joint the boss has effectively built from bankruptcy ...

Coca-Cola rebrands products in Germany amid US image crisis

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product." ...

Canelo Alvarez trades words with Max Kellerman in boxing vs MMA

During yesterday’s final press conference for tomorrow’s undisputed super heavyweight title fight between Canelo Alvarez and ...

Canelo Alvarez Scolds Max Kellerman Over Stance About Boxing's Popularity

After a wait that has felt like years for many, the boxing world is just one day away from getting to see Terence Crawford and Canelo Alvarez meet in the ring a ...

‘It’s dried boxing up’: Max Kellerman explains why the sport needs to change

Following Max Kellerman’s little on-stage dust up with Canelo Alvarez in a boxing vs MMA debate, Kellerman talks to the media ...

As Álvarez-Crawford megafight looms, a power play for the future of boxing takes center stage

The Netflix showcase of Canelo Álvarez vs. Terence Crawford came together largely because of Turki al-Sheikh and funding from ...

"Boxing is always bigger": Canelo Alvarez takes a jab at MMA in heated debate with Max Kellerman

At a recent press conference, Canelo Alvarez and Max Kellerman engaged in a spirited debate about the prominence of boxing versus MMA, with UFC president Dana White present. Kellerman's praise for ...