Is there any limit to the Netflix effect? Hot Wheels says that the surge in F1's popularity is behind its new range of models ...

Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. It may only be January, but it seems likely that the most valuable sponsorship deal in luxury watchmaking ...

Led by star driver Max Verstappen, Red Bull has cemented itself ... and F1's total audience has ballooned in size since. Ford, which is set to be Formula 1's only American manufacturer next ...

Max Verstappen has been handed a severe blow ahead of the new season following a shock admission by one of Red Bull's key figures. The Dutchman clinched his fourth successive Formula 1 drivers' title ...

It's not actually true that four-time F1 champ Max Verstappen has a racing sim rig in his private plane. But he is a serious ...

Though only 27 and under contract with Red Bull until 2028, Verstappen has said he is closer to the end of his career than ...

Max Verstappen is already in talks over a potential move from Red Bull to Aston Martin with negotiations “ongoing.” That is the claim of Mark Hughes, the respected F1 reporter, who believes a ...