Hydro Flask's new Micro Hydro has a mini size but is packed with big water bottle features to keep your drink hot or cold for hours. Here's when to grab this pocket-sized drop.

Bag charm enthusiasts, assemble. Hydro Flask — a water bottle brand founded in 2009, which peaked during the colloquial “VSCO girl era” years back but continues to hold the public’s attention with on-trend colorways and sustainability efforts — just released its tiniest bottle yet,

Larger water bottles and tumblers have become a trend, thanks to the viral Stanley cup and the Owala craze, however, Hydro Flask is taking a different, tinier approach to drinking water. The brand’s new release focuses on a more practical, portable and, most importantly, affordable option with a $20 Micro Mini Hydro bottle.