Lifetime is teaming up with the NBA to bring unique, exclusive NBA-branded basketball equipment, including hoops, to ...

The first-ever full-size NBA and WNBA team branded basketball hoops available for home play, expanding the game’s reach beyond the arena. CLEARFIELD, UTAH / ACCESS Newswire / November 7, 2025 / For ...

Boston Celtics forward Jayson Tatum celebrated his bond with NCCU coach LeVelle Moton by gifting the HBCU squad new JT 4s before their season tip-off.

The NBA is hoping to bring back some end-of-quarter long-range highlights ... or at least encourage players to try for them. The NBA will attribute missed heaves at the end of the first three quarters ...