Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

Fadeaway World. At 62 years old, Michael Jordan remains the highest-paid athlete on the planet, not through buzzer-beaters or ...

President Trump just signed an executive order that could reshape the future of college athletes and NIL money. Here’s what ...

Deion Sanders loves headlines, some say that Coach Prime is a natural entertainer with his larger-than-life persona that ...

Sanders, AKA “Prime Time,” landed endorsement deals during his playing days with Nike, Pepsi, Sega, Pizza Hut, American ...

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

Manny Pacquiao grew up in extreme poverty, to the point that he had to drop out of high school to help support his family.

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

The most powerful performance of the WNBA All Star Game did not belong to Napheesa Collier, who starred at Incarnate Word and then Connecticut before becoming a dominant force with the Minnesota Lynx.

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...