As large language models increasingly intermediate consumer-brand interactions, here’s what marketers need to do.

Shares of athletic apparel brand Nike (NYSE:NKE) jumped 4.3% in the morning session after J.P. Morgan upgraded the stock to ...

Nike stock got a solid boost this week after JPMorgan upgraded the stock, breathing new life into investor sentiment around ...

Fintel reports that on July 28, 2025, JP Morgan upgraded their outlook for NIKE (NYSE:NKE) from Neutral to Overweight.

What used to bind us—customer to brand, employee to company—is fraying. It's time for leaders to restrengthen the bond.

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

NIKE's sport-focused Win Now reset shows promise, but weak earnings and high valuation cast doubts on near-term upside.

Kim Kardashian is not coming in to be a savior to Nike, as this is just one of many issues Nike needs to address, says footwear analyst Matt Powell.

Nike's direct-to-consumer model has diminished wholesale redundancies and image diminishment and brings the Nike brand closer to the customer.

Ironically, this amount matches the sentiment dip towards the Nike brand. More importantly, the target audience of Millennials are only slightly favorable towards the cause at 37% for and 34% against.

Consumer sentiment shifted at only one point during the last few weeks: Around April 19, three Nike executives–Vikrant Singh, Danial Tawiah, and Antoine Andrews–left the company.