Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with ...

The Galen Center in Los Angeles became a place to honor Kobe Bryant’s spirit when USC played UConn. It’s been almost six ...

Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

Emma Raducanu began her tennis career with ASICS before switching to Nike in 2018. According to tennis podcaster Craig Shapiro, Raducanu is leaving Nike for Uniqlo in 2026.

LSU has extended its partnership with Nike through 2036, including a brand-new NIL program that involves select LSU athletes.

Athletic apparel giant Nike has a significant toehold in the world of collegiate sports. It's a situation that doesn't seem to be going anywhere soon, with an e ...

If you blinked during Caitlin Clark's 2025 WNBA season, you might have missed the whole thing. Between a sprained ankle, a ...

Women are steering the systems that will define the next decade. As the 2025 Forbes Power Women list demonstrates, their ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Ford Motor Co. and South Korean conglomerate SK On have ended their EV battery endeavors. What it means for the BlueOval SK ...