It’s LVMH Watch Week, so here's WIRED's pick of the timepieces that made their debut—plus one notable gatecrasher.

Keep time with the industry’s most exciting new watches.

Keep time with the industry’s most exciting new watches.

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The brand's fan-favorite Marlin lineup gets a trio of new retro-inspired barrel-shaped cushion case editions hearkening to the '60s.

It's a Snoopy celebration.

Discover seven stylish Omega watches to gift him on Valentine’s Day 2026, from iconic Speedmasters to elegant De Ville and Seamaster models that blend Swiss craftsmanship, luxury, and timeless design.

Figures from Morgan Stanley and LuxeConsult reveal the most lucrative watch brands worldwide, including Omega, TAG Heuer, and ...

Ben shares his reasons for buying a third-gen Omega Planet Ocean 600M instead of the revamped fourth-gen PO ✓ Read all about it here! ✓ ...

We’ve debated the big stuff already: when it comes to questions about watches, be it the best ones for skinny wrists, the perfect pieces to wear with a tux, the most expensive timepieces ever made or ...