Pacsun is rolling out IRL and digital initiatives to showcase its new denim assortment. A cast of young creatives bring the story to life including JaBari Williams and Malik Williams (a.k.a. The ...

Pacsun is going big in 2026 after nearly two decades without opening new stores. As a result of a resurgence in brick-and-mortar locations across the country, the Anaheim, California-based retail ...

While 2025 did not have a song of the summer, it had the denim wars. American Eagle, Gap, Levi’s, Abercrombie and others poured millions into marketing investments and celebrity-driven campaigns, all ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate For the first time in nearly two decades American youth fashion ...