We've seen wildly creative branding win big by harnessing killer storytelling – just look at the insanely popular Lil' Drug Store campaign from Purdue Pharma that humanised ... of daith piercing your ...

The Indianapolis Motor Speedway was the only track in the world with the bricks from when the original track was built. Now, ...

An original brick from the first Indianapolis Motor Speedway race track in 1909 was cemented into the Purdue Grand Prix track on Wednesday. Indianapolis Motor Speedway President Douglas Boles was on ...

The Purdue basketball team suffered a 94-84 loss to Wisconsin at Mackey Arena on Saturday afternoon. It was Purdue's second straight loss and its second home defeat of the season. While the ...

No. 7 Purdue plays host to No. 16 Wisconsin on Saturday in a matchup of two of the top teams in the Big Ten. The Boilermakers enter the weekend just 0.5 games out of first place in the Big Ten ...

Matt Painter's "kill shot" and "positive play" metrics told the story of Purdue's loss to Wisconsin, and it wasn't because of its own offense. Wisconsin's efficiency was a record performance ...

Purdue keeps dropping in the Big Ten standings after suffering its third straight loss. Michigan State shoots well from the field, a common theme in Purdue's recent slide. No. 14 Purdue basketball ...

It's fair to say that Mario will likely always sit on the throne as the most iconic video game mascot of all time, but Sonic the Hedgehog certainly gave him a run for his money back in the '90s.

Every dollar makes a difference. Every gift—no matter the size—fuels the success of Victories & Heroes and strengthens Purdue. When you show your support for the old gold and black, select “Your Fund ...

After Saturday — when the Badgers went full buzzsaw, dominating Purdue 94-84 at Mackey Arena — Greg Gard’s team can no longer be considered just some plucky overachiever. And while yes ...

At the time, the two were the best high school players in Indiana and both were Purdue basketball bound to be mentored by Brantley, the Boilermakers’ big man coaching guru. It took nearly three ...

For most of its life, the white wool jersey with yellow letters spelling "Purdue" on the front and the yellow number "13" on ...