It all comes down to the color wheel. Purple shampoo eliminates yellow tones in blonde hair by using violet pigments to neutralize brassiness. Blue shampoo is ideal for brunettes, neutralizing orange ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

Here's why the 'original' blue shampoo is still the one to beat.

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Life and summer in particular can be particularly harsh on dyed hair – all the chlorine, salt water, UV rays and heat can leave behind an unwanted orange tinge. This is where the best purple shampoos ...

For brunettes with highlights, blue shampoo should be a non-negotiable for keeping your color fresh and brass-free for months. Purple shampoo is a blonde’s best friend. The violet formulas work to ...