Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...

GameSpot may get a commission from retail offers. Footage has emerged of Microsoft's AI-powered Gaming Copilot assistant in action, revealing how the AI agent can potentially assist players who use it ...

Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why. When you purchase through links on our ...

Microsoft has rebranded its ‘Xbox Fullscreen Experience’ to ‘Xbox mode’ for Windows, offering a streamlined console-style interface for all devices. PCWorld reports this change reflects Microsoft’s ...

Microsoft has confirmed that its new gaming boss Asha Sharma personally killed the company's controversial "This is an Xbox" marketing campaign — because, ironically, "it didn't feel like Xbox." The ...

Chris Charla, the general manager of portfolio and programs at Xbox, has been with Xbox for 16 years, and worked on ID@Xbox for 13. He began in 2010 as the XBLA portfolio director, and has changed ...

Posts from this topic will be added to your daily email digest and your homepage feed. There weren’t many big names featured, but it was a surprisingly varied lineup of games. There weren’t many big ...

A hot potato: For more than a decade, the Xbox One stood as a remarkable exception in console security – a machine long considered impervious to hacking attempts. That reputation is now over. At the ...

James Ratcliff joined GameRant in 2022 as a Gaming News Writer. In 2023, James was offered a chance to become an occasional feature writer for different games and then a Senior Author in 2025. He is a ...

Joshua started at GameRant in 2017 where he fell in love with a company that supports creativity, treats video games with the respect they deserve, and is complete with people whose passions match his ...

Microsoft's Gaming Copilot AI assistant will be available on current-gen Xbox consoles this year. At last week's GDC Festival of Gaming (via GamesRadar), Xbox product manager for gaming AI Sonali ...

Rumor mill: Ongoing DRAM and NAND shortages have already impacted the pricing and release timelines of computers and other tech products, prompting analysts to predict that Sony and Microsoft could ...