Another day and another trend is getting crowned on #beautytok. This time it's the turn of “toasty makeup” which real ones may already recognise from last summer. The term began spiking after Hailey ...

In her first interview in six years, Olivia Jade talks about launching her first-ever makeup line, her dating life (kinda, ...

I’ll never forget the first time I saw Marilyn Monroe, although really, it feels like she’s been part of my life forever. I ...

Guyliner is trending, from rockstar smudges to runway glam. Discover how men’s eye makeup, kohl eyeliner, and gender-fluid ...

Step by step cat eye and smokey eye tutorial for a toasty baddie inspired makeup look ...

Aside from its shocking storylines and Emmy-winning stars, Euphoria might be best known for its iconic makeup. After first ...

Martha Stewart knows a good thing when she sees it. Her longtime makeup artist, Daisy Toye, shared two detailed product haul ...

To celebrate the 30th anniversary of Best of Beauty, 30 of our past and present Allure staff members share their top beauty ...

This colour hack makes a full face of makeup feel completely effortless ...

The bleached brow era is ending. From Bella Hadid to Jennie, see why the '90s skinny brow is 2026's most talked-about beauty ...

Renowned celebrity makeup artist Katie Jane Hughes launched her namesake beauty brand KJH Brand in 2023. Here, we talk about ...