NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Cory Fernandez Commerce Editor July Fourth weekend is ...

A recent Instagram ad from outdoor retailer REI Co-op drew backlash after some users noticed that the bike in the image seemed to have a unique feature: two sets of handlebars. "REI using AI slop now.

“Meta auto-enrolled us in an AI personalization tool that produced an inaccurate and inappropriate alteration of a vendor-provided image in some of our ads,” read the statement from an REI ...

Last week, REI posted an Instagram ad for a bike from the brand Van Rysel. But users quickly noticed something felt off about the image. At first glance, the photo of a woman next to a bike on a ...

Forget the fireworks this 4th of July—and not just because of omnipresent fire bans. REI’s having the equivalent of a fire sale with the Co-op’s 4th of July deals event, and hundreds of outdoor ...

REI customers were surprised to see the outdoor gear and clothing retailer start advertising a bike that appeared to have not one, but two sets of handlebars last week. “The more you zoom in the worse ...

Recreational Equipment Incorporated (REI) is supposed to be one of the few business models that truly focus on ecology rather than simply talk about it. Now, it’s trying to dig itself out of a hole ...

REI is now hosting one of its biggest sales of the year for the holiday weekend with its 4th of July Deals event. Whether you’re hiking, camping or generally spending more time outdoors, the retailer ...

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Meta's Advantage+ AI mangled an REI road bike ad for a week, adding extra handlebars and distorting a cyclist's face without ...

I've been helping readers find the best deals for over five years. After testing a variety of advertised REI coupon codes, our editors found none that are currently active. However, there are several ...