And the main attraction will have to compete with the commercials: George Clooney, Sabrina Carpenter, Matthew McConaughey and ...
Beyond that: A minute-and-a-half long trailer for the halftime show posted last month set a jovial tone for his performance.
The number of car ads shown during the NFL's title game ebbs and flows, analysts said, but it's been trending down over the past decade or so.
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