Serta® Teams Up With "The Sheep Detectives" to Introduce the New Serta Perfect Sleeper®

Serta Simmons Bedding, LLC, one of the world's leading sleep companies, announces the launch of the all-new Serta Perfect ...
MediaPost

Doner, Serta Bring Back The Counting Sheep

For the first time since 2011, mattress brand Serta is reintroducing its iconic spokes-animals the Counting Sheep in a new campaign titled "It’s Over." Developed by lead creative agency Doner, the ...
Financial Post

Serta® Celebrates 25th Birthday of the Serta Counting Sheep at Winter Las Vegas Market

Premium product lines, Birthday In A Box, and new baselogic “Celebrating 25 years of Serta’s iconic counting sheep is not just about nostalgia—it’s a testament to the enduring power of storytelling in ...
Ad Age

To Sheep or Not to Sheep: Serta Debuts First Work from Leo Burnett

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 59 min 28 sec ago 1 hour 42 min ago By Brian Bonilla - 4 hours 53 min ago By Phoebe Bain - 5 hours 23 min ago By ...