Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...

If your small business isn’t keeping up with social media marketing, you might be missing out on customers and sales. It’s not just about posting stuff anymore; it’s about being smart and connecting ...

Long-form content (e.g. YouTube, podcasts, etc.) can serve your business, too. With more room to nurture leads with in-depth ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...