They’re finally putting social media to good use — and it’s about time. Ticking the day away on apps like X has recently become somewhat of an educational activity as fans of the platform are just now ...

There is no question that social media has had an effect on our society and culture, in particular on our social lives. Our social networks are no longer limited to the people we meet face to face.

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

How can marketing teams use meaning intelligence from social media to spot early warning signs before they impact brand health? Many teams pursue the latest large language models (LLMs) or small ...