Not all news needs to be sexy, but the framing does. Southwest turns a structural policy shift into a playful, self-aware brand moment.

Unfortunately, things have already changed for many frequent Southwest customers. The airline recently announced that it will ...

Southwest Airlines instituted its new bag policy that was previously announced in March. "For reservations booked and ...

One of the most valuable benefits an airline credit card can offer is the chance to earn a companion ticket. These ...

The first-ever loyalty program in the luggage shipping industry arrives at a time when airlines and travel services are ...

The U.S. likely won't adopt the EU's restrictions on carry-on bag fees because these fees generate significant revenue for ...

Southwest Airlines Evaluating Next Steps is published in Aviation Daily, an Aviation Week Intelligence Network (AWIN) Market ...

With the end of Southwest Airlines’ beloved “bags fly free” policy, fliers are stuck shelling out money to check their bags — ...

U.S. airlines earned a record $7.27 billion from baggage fees in 2024, with American ($1.5B), United ($1.33B), and Delta ...

Southwest Airlines, once the darling of no-frills, friendly flying, has traded its charm for bland conformity. Gone are the ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than it generates in revenue.

Flying with Southwest Airlines? You'll now need to pay for checked bags. Here's what to know about fees under the new policy.