Subway held the dinner at Lightbox, an events space in Manhattan, because it had the technology for 360-degree audio and visuals, and they wanted to create an immersive experience, Christou said.

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Ultimately, Subway's emphasis on speed negates some of the marketing speak on freshness and quality, like its Eat Fresh Refresh campaign. These qualities would seem to indicate that it's a member ...

His tenure was defined by strategic initiatives like the "Eat Fresh Refresh" campaign, a sweeping overhaul of Subway's menu that introduced premium ingredients, new recipes and simplified options ...

Subway is facing declining sales and hundreds of store closures. The chain — which long promoted an "eat fresh" philosophy — has failed to keep up with American consumers' demands for local ...

Despite its recent issues, Subway was able to sell itself ... standardized sandwiches as part of the chain's "Eat Fresh Refresh" marketing campaign launched in 2021. The company credited the ...