The NCAA basketball tournament just started, but one Knoxville store already has March Madness merchandise for Tennessee ...

Chaz Lanier led Tennessee basketball to a win in the SEC Tournament quarterfinals Friday. The Vols will face No. 1 seed ...

A Cincinnati agency called Synergistic Marketing offered its assistance -- a free rebrand-- in exchange for switching the mascot and logo to Musketeers.

Among the new logos includes a bust of a musketeer ... A middle school in rural Tennessee that rebranded after the University of Cincinnati threatened legal action has announced their new look.

Chaz Lanier led Tennessee basketball to a win in the SEC Tournament quarterfinals Friday. The Vols will face No. 1 seed Auburn on Saturday.

In October, the University of Cincinnati sent a cease-and-desist letter to the Tennessee middle school, ordering it to change its previous bearcat logo. The letter from Collegiate Licensing Co ...

With 3.8 seconds left, Mashack raced down the court and heaved a shot from the Summitt logo ... Tennessee Volunteers and Atlanta Braves. Hunter is currently attending Tennessee Wesleyan University ...

NASHVILLE − Chaz Lanier backpedaled down the court, halting at the massive SEC logo at centercourt Friday. Texas couldn't stop Lanier and the Tennessee basketball guard couldn't stop smiling in ...

Before we get to that, here's a handy cheat sheet on the UFL basics, complete with logos, stadiums, coaches and key players.

money otherwise spent for students would have had to go toward the logo. "UC reserves the right to protect themselves no matter what, whether it's a middle school in Tennessee or whether it's a ...