The quarter-zip movement is dominating Gen Z culture, and its adopters say the style statement goes far beyond just fashion.

In a world where trends come and go faster than ever, the fashion industry is often caught in the crossfire of cultural ...

Fashion trends come and go, but some seem to have a special knack for making unexpected comebacks. One such example is the ...

The Princess of Wales is a millennial, but she has worn many 'Gen Z' backed trends over the years, from bows and baggy jeans ...

Fashion isn’t just about fabrics and colours anymore; it mirrors a generation’s culture and worldview. While older generations followed rigid style codes, Gen Z has broken free from those boundaries, ...

Gen Z’s growing ‘ick’ for luxury fashion and its love for simpler times has made this generation obsess over vintage stuff, ...

The viral trend sees young men trade in Nike Tech Fleece for the subtle, polished look of the quarter-zip, taking a page out ...

We don’t want it to come off as a costume,” says Sombr’s stylist, Brandon Tan, who cited Bowie and Jagger as fashion ...

Gen Z has proven to be an enigma for retailers when it comes to their shopping habits. They scrimp, save, and splurge in ...

Brands are still marketing to Gen Z like they’re idiots. Here's how to treat them as the sophisticated consumers they are.

Statistically, young Americans are waiting a lot longer to get married. But for the members of Generation Z who are tying the ...

Since everything millennials do is cringe to Gen Z, it was only a matter of time before the youths came for yoga pants and ...