PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It’s not quite matte and not quite glowy. Satin skin is back, bringing a fresh and radiant luminosity to our faces.

In the realm of fashion, the term ‘quiet luxury’ has emerged as a powerful trend, embodying a style that speaks volumes ...

Birthday makeup is just as fun as it is important, scroll our gallery of birthday makeup looks to inspire you for the special occasion.

It’s the holy grail of everyone’s make-up bag, and can make a look go from ... liner to the look to help make the lips stand out, without drawing attention away from the bolder eye or cheek.” ...

BTS' J-Hope might hop to the latest trend of international artists and team up with one or more of them for his upcoming ...

Kanye West and Bianca Censori stirred controversy at the Grammys for provocative dressing. But it wasn't the first time the ...

It’s the holy grail of everyone’s make-up bag, and can make a look go from pared-back to perfectly polished. Whether you reach for a deep matte like Zendaya, a satin finish like Hailey Bieber ...

Luminous, dewy, and soft—cloud skin has quickly become a beauty staple, with celebrities like Zendaya ... to ensuring that your make-up stays intact without sacrificing the dewy finish.

The Knot reports that November through February is the most popular for people to pop the question — including Tom Holland, who recently proposed to to longtime girlfriend Zendaya over the ...