Universal Pictures is pulling out all the stops to make sure Wicked doesn’t follow the same path of some of its ill-fated ...

Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and ...

Look, we all know Barbie looks at porn. She’s an adult woman, it’s no big deal. But it’s maybe more of an issue when she ...

Cynthia Erivo and Ariana Grande star as the witches of Oz in the first of a two-part adaptation.

In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

Whether “ Wicked ” and “ Gladiator II ” inspires an unorthodox double feature à la last summer’s simultaneous blockbusters ...

Paul Mescal has shared a tip with fans on when to watch the latest feature films — Wicked and Gladiator II, dubbed "Glicked" ...

From dolls to road signs and an interactive Christmas tree, the Wicked marketing machine is becoming as big as Barbie’s. Was ...

The pre-Thanksgiving box office brings two big films to the big screed: Gladiator II and Wicked. The last time two movies ...

Wicked fans have discovered a major mistake in franchise's merchandise packaging. Social media has been ablaze after fans ...

Oops! Mattel's Wicked fashion dolls accidentally linked to a porn site instead of the movie's promotional page. The dolls ...

More than just a marketing campaign, Wickedcore is emerging as a movement, immersing audiences in a dual-hued world of green ...